- Digital Signage
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Hyderabad, is brewing up as a stop destination for fashion, and eating out, primarily governed by growing strength of HNI (High Net worth Individuals). Hence, Hyderabad is also catching up with the global marketing trends where Digital Signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage in very useful ways. Interactivity should be at the top of the shopping list for venues integrating AV into their visitor attractions. But not this demand is making inroads into the fashion and restaurant segment as well. Stand alone restaurants, boutiques, kids play areas, and showrooms in malls are all beaming with high end digital displays, showcasing original content and a contagious branding opportunity. For digital signage in Hyderabad, or interactive board solutions contact Visual Tech and Packs. We not only craft out unique solutions for your audio-visual requirements but also connect you with best in town digital marketing and content creating companies.
There are a number of reasons they have invested in digital signage:
Catching the attention of passers-by
With restrictions set on advertising, conveying the message of new products can prove somewhat troublesome. This is where digital signage can be of use – with the potential to not only advertise new products, but release teasers so that customers walk by the window into the shop, it can significantly help grow a client base.
No need to invest in redundant marketing material
Printing, designing, and correlating content for marketing and marketing collaterals is a heavy cost that all inure unnecessarily. A digital display takes away the need to invest in printed material. Flyers, menus, catalogues can also go digital, be displayed beautifully, and revised and changes as per circumstances
Competing with online shops
For most consumer companies in the 21st century, the drive towards online shopping has overtaken the use of small shops. However, visual appeal, face-to-face interaction and customization advantages are making the customers return to the brick and mortar segment. Hence shops are seeking more tech-related marketing tools, with digital signage proving to be a popular in-house advertising tool.
To ensure products are advertised and viewed by a set target audience, more and more businesses in Hyderabad are turning towards innovative methods such as digital signage to market their products in line with these legislative changes.